AromaPrime's Historical Scents Recognised in The Guardian
AromaPrime has been recognised in a new article by The Guardian, describing recent progress in 'the archaeology of the senses'. The article was published on page 3 of the newspaper's Saturday issue, which is a brilliant reflection of the topic's huge cultural interest.
In the article, writer Nicola Davis describes Jorvik Viking Centre, one of the world's first museums to incorporate historical scents on a grand scale.
AromaPrime's historical scent consultant Liam R. Findlay is quoted, explaining how Jorvik's scents are designed to quickly and clearly communicate stories as visitors pass on their ride vehicles.
AromaPrime's 't-rex breath' scent for the Natural History Museum is also mentioned, as Findlay explains how it was informed by fossil evidence and paleontologist input.