Madame Tussauds Blackpool Commissions Custom Aroma For New Figure

Madame Tussauds Blackpool has launched a new wax figure of YouTube gamer DanTDM—with a brand new sensory dimension!

For the first time ever at Madame Tussauds Blackpool, a specially bespoke scent has been designed to accompany a celebrity figure. AromaPrime was commissioned to concoct the essence, designed to enhance immersion for fans meeting their idol.

The fragrance, named Eau De Gamer, includes organic elements to reflect the grass and earth found in the games DanTDM is known for playing—there are even spicy notes inspired by the game's lava! These come through with a hint of a deodorant essence, evoking the traditional bedroom setting of YouTubers and gamers. A marine freshness is included as a subliminal trick to bring about the colour blue in visitor's minds, as this colour is often used in DanTDM's branding. Finally, hints of sweetness are used to appeal to the star's young audience, and to draw people towards the figure.

Madame Tussauds Blackpool has carefully recreated DanTDM's home studio, with replica props, game music, screens with videos playing, and audio recordings from Dan himself. The addition of a scent, which emphasises everything Dan represents, completes the truly immersive, multi-sensory and personal meeting.

Fans can visit (and sniff) the new DanTDM figure at Madame Tussauds Blackpool from today!