Scented ride takeover at Alton Towers Resort

Last weekend, guests rode the 'Wonderland Express' roller coaster as part of a special event with internet stars LadBaby!

AromaPrime provided the sweet scents of Bubble Gum and Cookies & Cream to help bring LadBaby's new book, The World's Funniest Unicorn, to life!

These were diffused through the air using one of our scent machines, and our smaller Aroma Blocks were dotted around too.