The Bear Grylls Adventure introduces AromaPrime pongs

The Bear Grylls Adventure, an action-packed attraction for thrill-seekers, has introduced AromaPrime pongs into its Fear Zone. Here, visitors have their nerve and their senses challenged, so foul aromas are used to contribute to the intense atmosphere!

Because of how the 'fear part' of our brain is wired to our smell receptors, scents like Dungeon and Urine put people on edge. Such pongs trigger a sense of alarm, because our minds associate them with uncomfortable memories and locations.

The Bear Grylls Adventure had these kind words to say about AromaPrime: "If you visit our Fear Zone, you may experience some awesome smells kindly provided by AromaPrime. Suppliers of smells across Merlin Entertainments attractions, we’re proud to be working with them to make your experiences at The Bear Grylls Adventure even more immersive and epic."